Blog SEO

Monitoring search results

When it comes to SEO, having the right tools is what makes all the difference. Today we are introducing our readers to a new tool – Exact Factor – that may come in handy for the website owners who would like to track the success of their online content in relation to keywords and search engine results.

Exact Factor is a free online tool that does not require any downloads and can be accessed via a quick registration. It is equipped with a simple intuitive interface that will get you started without excessive documentations and introductions. All one needs to do is to supply his or her website’s address and the key words to find out how well his or her website is situated in search result pages of the major search engines per this word or phrase. One may opt in to receive electronic notifications as the picture of the search result landscape changes. Continue Reading »

Most of us who have installed Google’s “freshly baked” Chrome (for a test drive or for good use) did not hold back their surprise when they found out that the legendary PageRank status bar is nowhere to be found. More than that, there is no Google Toolbar-like plugin for Chrome whatsoever.

What’s the message?

Some may interpret the absence of the PR bar as a hidden (not!) message from Google’s development team about the insignificance of this measure in their search algorithm. Continue Reading »

Yesterday Google released the official version of their Search Engine Optimization Starter Guide specifically developed “as an effort to help teams within Google”. This document does not contain secretive information or Google hacks. However it is a good read for beginner and advanced webmasters. It can be approached as an introduction to organic search and website optimization. One can work out a nice check list for an SEO page assessment.

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There is a great number of free or inexpensive design templates available for all kinds of blogging software. They are easy to install and can be, to some extent, easily modified. They come in different arrangements of content blocks and color schemes. When it comes to looking for that close-to-the-perfect template, we spend hours picking the right graphical design. But there is more to it than colors, visual structure or cool pictures; it also has to have the right HTML coding or the correct, as some of us say, “invisible part”.

As I went through a number of different designs that look “clean” and “usable”, I found that most of them did not have the best HTML foundation for optimized presentation of your content. There is no doubt that the designers spent a lot of time creating these templates, considering the details that they have incorporated in their designs. However, as I scanned the code I could tell that there were things that are just not SEO. This article uncovers some of the common mistakes made by pro and not so pro web designers that create free downloadable blog templates. Continue Reading »

Sometimes site administrators may decide to block some ranges of IP addresses to stop unnecessary traffic to their websites that will eat the bandwidth. In some cases they may ban whole countries and even continents from which they get a great number of spam bot visits and uncontrollable crawlers. In this case, we were wondering, how Google and other search engines will perceive this strategy from their angles. Continue Reading »

Use the following link to listen to the interview with Matt Cutts provided by Duct Tape Marketing and John Jantsch

This interview covers benefits of blogs in promoting businesses online. Quite a few interesting questions were asked and just as many interesting answers were given. Some of the topics touched up in the interview included:

Meta tags – Are they used by Google?

Title tag – How useful is it?

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When it comes to the on-sight SEO repetition of links and redundant descriptions in “alt” or “title” arguments can only do you good. Making it easy to navigate to the most important pages of your site will not only make sure that you visitors will find them, but it will also point out to the bots that these pages have to be presented in search indexes above everything else. (In contrast, try to limit the number of links to the pages which are not that important for you business.) Continue Reading »

Recent notions to enhance crawling abilities of many search engines have us believe that quite soon Google and other major players of the industry are going to find a way to slip through the form generated links to find more pages for their indexes. Which kind of forms will be crawlable and which will not is hard to say. Continue Reading »

Link marketing can involve different strategies; it can take a form of paid or traded links, posts in forums, comments in blogs, etc. Although quality comments may attract and entertain blog visitors, quick spammy ones posted with only intent of inserting links to other sites that try to increase their ranks are annoying and junk up blogs’ posts.

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This post is going to be a timely addition to the URI discussions previously covered on the pages of bloSEO (Keywords in URLs, Underscores vs. Dashes). Today we will be talking about the file extensions in URLs. Many believe that adding “.html” or “.htm” to the name of a page will help page ranking or improve positioning in search results.

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