Link marketing can involve different strategies; it can take a form of paid or traded links, posts in forums, comments in blogs, etc. Although quality comments may attract and entertain blog visitors, quick spammy ones posted with only intent of inserting links to other sites that try to increase their ranks are annoying and junk up blogs’ posts.

To protect ourselves from spammers we have to make sure that any link that can be posted by our visitors through comments or any other way is accompanied by a special argument within the <a> tag – rel=”nofollow”. This argument is interpreted by crawlers’ algorithms something close to “this site is not related, I do not advice following this link”. It will ensure that the websites linked with the hyperlinks that include such an argument do not get credits from the search engines as they rank these sites.

Example of use: <a rel=”nofollow” href=”spammy-url” mce_href=”spammy-url” >Blah blah</a>

Trackback URI | Comments RSS