Yesterday Google released the official version of their Search Engine Optimization Starter Guide specifically developed “as an effort to help teams within Google”. This document does not contain secretive information or Google hacks. However it is a good read for beginner and advanced webmasters. It can be approached as an introduction to organic search and website optimization. One can work out a nice check list for an SEO page assessment.

For those who would like to download Google’s Search Engine Optimization
Starter Guide.

Some of the points covered in Google’s Optimization Guide were:
- Page Titles
- Description Meta Tags
- Improved Structure of URLs
- Site Navigation & Anchor Text
- Heading Tags
and more.

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